Growth Room

Roche Bobois: +30 leads/month to accelerate its B2B Contract offering

Our Approach We developed a comprehensive outbound strategy based on precise targeting and leveraging Roche Bobois’ unique strengths. Phase 1 – Targeting and Opportunity Prioritization** Selection of strategic sectors: luxury hospitality and restaurants, corporate headquarters, lounge spaces, coworking spaces, and public venues; Identification of key decision-makers: venue managers, interior designers, and procurement managers. Phase 2 – Highlighting the Premium Positioning** Leveraging iconic references and exceptional projects previously delivered; Focusing on high-potential projects through an exclusive and differentiated sales approach. Phase 3 – Campaign Deployment** Configuration of tools (Lemlist & LinkedIn) based on target segments and geographical areas; Creation of personalized sequences tailored to the specific characteristics of each sector. Phase 4 – Continuous Optimization** A/B testing of messaging to refine campaign performance; Monitoring open, click-through, and reply rates to continuously optimize campaigns. Results +30 qualified leads per month**; Activation of premium segments through precise decision-maker targeting; Strengthening of brand positioning, leveraged as a key asset in sales outreach.