Masters of Digital

Be Seen Be Found

Location: Brighton, Victoria
Founded: 2015
Team: 3 people
Hourly rate: $70/hr
Projects from: $200

About Masters of Digital

We are located in Melbourne and offer a personalized one-stop shop service approach. Think about us like those passionate employees in your business who stay back that extra hour to get the job done properly. Sound expensive? It really is! Our services are individually designed to suit sole trader business owners up to small to medium-sized companies. The good news is there are no contracts to sign our marketing services are all performance-based.

Services

Web Development
Digital Marketing
AI & Machine Learning
AI Development
ML Engineering
AI Consulting
SEO
Content Marketing
Marketing Automation
PPC/Paid Advertising

Portfolio

Mode Plumbing Group

With a growing list of services and strong local presence, they approached Masters of Digital to completely redesign their existing website to better reflect their professionalism, expand their SEO footprint, and modernise their online presence. The client’s key goals included: Redesigning the entire website for a modern, user-friendly layout. Creating consistent service page structures with clear call-to-actions and improved readability. Developing SEO-optimised content for each service to increase visibility in local search results. Incorporating new visual elements, including iconography, galleries, and customer testimonial sections. Ensuring a mobile-responsive, fast-loading website that converts visitors into leads. Our team began with an in-depth website audit and strategy session to understand Mode Plumbing’s target markets, services, and brand tone. From there, we: Redesigned the entire website layout, establishing a cohesive visual style across all pages. Crafted a modern homepage highlighting key services, testimonials, and trust signals. Rebuilt all core service pages (including Stormwater Repairs, Sewerage Pipe Repairs, Colorbond Roofing, and Rainwater Tanks) with matching structure, tone, and content length. Developed a clean, conversion-driven UI featuring strong calls to action and quote request forms. Integrated icon-based feature sections (Rapid Response, Experienced Plumbers, Advanced Technology) for visual engagement and consistency. Enhanced SEO performance through keyword targeting, meta optimisation, and structured internal linking. Ensured responsive performance across all devices with fast load times and mobile-friendly design. Our developers built the new site on WordPress, using a flexible backend so Mode Plumbing’s team can easily update content, add new service pages, or adjust images as needed.

Heat Pump Central

Heat Pump Central is a Melbourne-based company specialising in energy-efficient hot water and pool heat pump systems. The goals were to: Develop a modern and trustworthy brand identity. Design and build a conversion-focused WordPress website. Create SEO-optimised service pages. Launch and manage lead generation campaigns to generate qualified leads. Ensure ongoing digital performance and optimisation. Our collaboration began with understanding the client’s target market, product range, and positioning in the eco-friendly home energy space. From there, our design and marketing teams worked together to deliver: A custom logo and visual brand identity that reflected sustainability and innovation. A clean, user-friendly WordPress website showcasing heat pump solutions for residential and commercial clients. SEO-focused content written to rank for heat pump-related search terms and local intent. Integration of contact forms, quote requests, and lead tracking tools. Set up and management of Lead Generation campaigns, optimised for high-quality enquiries and conversions. Continuous improvements and campaign adjustments to maximise ROI. The result was a well-structured, fast, and easy-to-navigate website that not only builds trust but also converts visitors into enquiries effectively. The new Heat Pump Central website provides a strong digital foundation for growth. The professional branding, optimised design, and targeted ad strategy have positioned the business as a trusted name in Melbourne’s renewable energy and hot water market. With a consistent flow of qualified leads and measurable marketing results, Heat Pump Central continues to expand its customer base through an effective blend of SEO, paid ads, and strong website design, all crafted by Masters of Digital.

JBR Building Group

The brief included: Creating a brand identity and logo that reflected professionalism and trust. Designing a modern, high-impact website to showcase their building services and past projects. Setting up and managing lead generation to drive targeted enquiries. Ensuring the site was fast, mobile-optimised, and conversion-focused for lead generation. Our project began with brand discovery sessions to understand JBR’s vision, audience, and positioning in Melbourne’s competitive building market. From there, we: Designed a clean, professional logo and visual identity to anchor their new brand. Developed a custom WordPress website with a strong focus on visuals, clear service breakdowns, and calls to action. Wrote SEO-optimised copy across all pages targeting key services. Integrated project galleries and testimonial sections to build trust and authority. Created and launched an on-going lead generation strategy, driving qualified traffic to the new website. Throughout the process, our design, content, and marketing teams worked closely to ensure the site not only looked great but also delivered measurable business results. The new JBR Building Group website established the company as a credible and professional builder in Melbourne. The branding and visual design give immediate trust, while the structured content and calls to action help drive enquiries directly from search. Since launch, JBR has seen consistent growth in online leads and performance, with improved rankings across key building-related search terms. The project represents a complete digital foundation, from brand creation to website and marketing, setting JBR up for long-term online success.

Community Housing Industry Association of Victoria

They needed a revamp to manage their site easily, plus a smart way to connect it to Litmos—their learning management system—and MagePeople Events for WooCommerce, which powered their housing seminars (both virtual and in-person). These events often tied into Litmos courses, but inconsistent data and a restrictive Litmos API made automation a challenge. CHIA Vic wanted a seamless system to enroll attendees, notify them, and keep everything running smoothly. We kicked things off with a planning session, sitting down with CHIA Vic’s team to dig into their world—how they educate the housing industry, what their events achieve, and the tech hurdles they faced. We took notes, asked questions, and got a clear picture of their needs. Next, we mapped out a solution. We rebuilt their WordPress site from scratch, stripping away the old, rigid code for a flexible setup they could actually use. Then we tackled the integrations. Initially, we tried WP Webhooks Pro to sync Litmos with event data, but inconsistent JSON from WooCommerce threw a wrench in it—attendees weren’t enrolling reliably. So, our developer pivoted to a custom API solution, using CURL-based calls (via WordPress’s HTTP tools) to talk to Litmos directly. This let us pull attendee details from event forms, enroll them in courses, modules, and sessions, and work around Litmos’ low API rate limits with careful throttling. We didn’t stop there. We built a custom admin tool for CHIA Vic to pick Litmos courses per event, pulling live data via API and storing it locally for speed. A tailored email system was added too, so attendees got instant event confirmations. To keep everything transparent, we created a “Ticket Log” dashboard—think order IDs, enrollment statuses, and API responses—all at their fingertips. The result? CHIA Vic’s team can now manage their site without pulling their hair out. Attendees flow into Litmos flawlessly, and the system’s reliability has made their events and courses a breeze to run.

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Hourly rate: $70/hr
Minimum project: $200
Website: mastersofdigital.com.au

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