SkillsFuture Festival 2026

A festival usually gets a hall of its own. This one had to share a building with the people who use it every day, who were there to renew a licence, pick up a course or find the new service centre, not to attend anything. So we stopped thinking about it as signage and started thinking about it as a journey. The festival greets you at the front door, follows you into the lift and stays with you until you've found where you're going. Along the way, two other brands had to feel just as at home, and one had to be ready to take over the moment the festival packed up. We translated a festival into a building, and the building did the rest.