Native Instruments ecommerce programme

Chris carried out this work as Director of Ecommerce and Growth at Native Instruments from 2019 to 2020, not as a letsrocc client engagement. He assessed and supported the ecommerce team, improved attribution and reporting, and worked with colleagues and suppliers on acquisition, the ecommerce platform, email and website testing. A former direct report described sales rising despite a reduced budget. Numerical outcomes in the older case note are not presented here as independently verified or solely attributable to Chris.