Website Redesign for The American Begonia Society

Ask the Egghead partnered with the American Begonia Society, a global nonprofit horticultural organization, to transform its outdated website into a modern, accessible membership and resource platform. Following a comprehensive content audit, we reorganized more than 400 pages and 4,100 media assets into a clear, intuitive information architecture. The new WordPress platform supports more than 5,200 users and includes membership management, protected educational videos and archives, advanced search and filtering, a botanical glossary, digital publications, branch resources, event listings, online donations, and an e-commerce shop. The fully responsive website was developed to meet WCAG 2.1 AA accessibility standards and is supported by scalable cloud hosting, global content delivery, enhanced security, automated backups, and ongoing monitoring. We also trained the Society’s Website Committee to manage content independently and continue to provide maintenance and technical support. The result is a secure, user-friendly digital home that expands access to botanical knowledge, strengthens member engagement, and supports the Society’s international mission.