DIPR Website

Developed a custom WordPress theme from scratch for DIPR, an Australian plunge pool installation company. The project involved building a fully responsive, conversion-focused website with a custom homepage featuring a full-screen hero section, interactive comparison tables, and a visually engaging ‘DIPR Difference’ section. Integrated LeadConnector (GHL) CRM forms for seamless lead capture across multiple touchpoints including a dedicated lead magnet landing page for a free guide download. Implemented custom post types and template hierarchy while ensuring optimal performance, accessibility, and brand consistency throughout the site. The result is a modern, user-friendly platform that effectively communicates the brand’s value proposition and streamlines the customer journey from initial inquiry to pool installation.